Apple is facing legal action from the consumer group “Which?,” which accuses the company of locking 40 million British customers into its iCloud service and charging excessive prices. If successful, the claim could lead to a £3 billion payout, averaging £70 per customer.
Apple denies the allegations, stating that users are not obligated to use iCloud and can opt for third-party alternatives. The company emphasizes its efforts to facilitate data transfer and insists its practices are not anti-competitive.
This lawsuit is part of a larger trend of class actions against major tech companies such as Facebook and Google. Which? claims that for nearly nine years, Apple has overcharged customers while restricting access to third-party storage services, citing security reasons for this limitation.
Which? has engaged the law firm Willkie Farr & Gallagher for the case and asserts that this legal action aims to hold large corporations accountable and promote a more competitive market. Legal experts anticipate similar cases will arise in the future as consumers seek redress for alleged market abuses.
