Trump made millions selling Bibles, sneakers, watches and cryptocurrency

U.S. President Donald Trump has declared hundreds of millions of dollars in income from cryptocurrency ventures, real estate, and branded merchandise sales — ranging from Bibles to watches, sneakers, and fragrances. This information comes from his latest financial disclosure, reported by Reuters.

According to the document, Trump’s total declared assets amount to at least $1.6 billion. While Trump previously claimed to have placed his business interests into a trust managed by his children, the disclosure indicates that income from these assets continues to flow directly to the president. This has sparked criticism and allegations of conflicts of interest — particularly as some of his businesses, including those related to crypto, may benefit from policy decisions made under his administration.

One major source of income was the $TRUMP meme coin launched earlier this year. Commissions from the token reportedly generated around $320 million, though the specific distribution of these funds among Trump-affiliated entities and partners remains unclear. In addition, the Trump family earned over $400 million from the decentralized finance company World Liberty Financial.

Trump reported $57.35 million in income from token sales associated with the company, along with a substantial stake in Trump Media & Technology Group, which owns the social media platform Truth Social.

Other income sources include:

Over $12 million from passive investments;
$217.7 million from Florida real estate, including golf resorts in Jupiter, Doral, and West Palm Beach, as well as his private club Mar-a-Lago;
$110.4 million from Trump National Doral, the largest income-generating asset in his portfolio.

Branded merchandise also brought in significant profits:

$1.3 million from the Greenwood Bible, marketed as “the only Bible officially endorsed by Lee Greenwood and President Trump”;
$2.8 million from Trump Watches;
$2.5 million from Trump Sneakers and Fragrances;
$1.16 million from NFT trading cards featuring Trump’s likeness.

The financial disclosure offers a revealing look into the president’s continued business dealings and the growing role of digital assets and merchandising in his financial empire.

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