A recent survey by Ifop reveals that nearly half of the French population is reducing their spending on hygiene products due to financial difficulties. According to Le Figaro, the survey, which was conducted by the Dons Solidaires association and published on April 7, indicates a growing trend of economic vulnerability across the country.
The survey shows that 47% of French people are being forced to economize on hygiene products. Among the cost-cutting measures, a third of respondents are extending the use of clothes to reduce detergent consumption, while others are managing without toothpaste. The primary reason for this is a lack of money. Additionally, 17% of the population reports having to choose between purchasing food and hygiene products.
For the fifth consecutive year, the Dons Solidaires association has tracked the issue of “Hygiene and Poverty in France.” The findings reveal that over the past year, more than 25% of French citizens have faced “chronic difficulties covering their expenses,” a clear indicator of rising economic strain.
According to the survey, the most commonly cut-back items are cosmetics and hair dye, with 33% and 27% of women, respectively, reducing spending on these items. Popular hygiene products like toothbrushes, shower gel, and toothpaste are still among the most frequently purchased items, although 8% of French people have cut back on these as well.
The study also highlights how the French are changing their daily habits to save. A significant 32% of respondents have started washing clothes less frequently to save on detergent, while 21% have opted to wash without detergent altogether. When it comes to toilet paper, 22% of people are using it more sparingly, and 24% have extended the use of their toothbrushes.
Among the most affected groups are young people aged 18 to 34 (35%), single-parent households (51%), low-income families (55%), and parents with young children. Due to the high costs of products like laundry detergent, wipes, and diapers, 23% of parents have been forced to forgo these items. Many have resorted to makeshift solutions like using paper towels or fabric (22%). In addition to financial hardships, 28% of young parents are also limiting social outings to cut down on additional expenses.
The survey paints a stark picture of the growing economic pressures faced by French households, particularly for the most vulnerable segments of the population.
